Music; Not Just a Hobby

My Dear Readers,

   I am sharing a short documentary film from three years ago. I was fortunate to have met a young student who was studying film-making. Kirill Bykanov was just turning 17 years old at the time and already showed promise of a very successful future ahead. Now a graduate he is setting out to fulfill his dream to be a filmmaker. I sincerely and very highly recommend him should you need this service.

   Life as a musician is exciting and fun. It is also a 24/7 job. In order to make some sort of living one must become highly visible. Marketing is essential and probably the most difficult and challenging part of this career. Generally one must invest money to earn money. When money is hard to come by it's quite challenging to make the investment.

   What do we need to invest in?

  1. Music Lessons
  2. Rehearsal time and sometimes a rental space to rehears in
  3. Instruments (they're not cheap!)
  4. Musical Equipment - also not cheap
  5. Travel expenses - in order to achieve visibility one must travel/tour - be seen!
  6. Booking agents & managers - one way to stay focused on your art!
  7. Recording & Merchandise
  8. Websites and maintenance
  9. Legal stuff (when needed)
   Let's talk about marketing for a moment. What is it? Okay, here's Wikipedia

   Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." The term developed from the original meaning which referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is "a set of processes that are interconnected and interdependent with other functions" of a business aimed at achieving customer interest and satisfaction.

Philip Kotler defines marketing as :-marketing is about Satisfying needs and wants through an exchange process.

   I think you get the point? So friends, marketing our product is a huge and necessary endeavor that most musicians are actually pretty bad at. Many of you label our efforts as SPAM and demand to be "taken off your list"!!!! Believe me we'd rather be using our time improving our skills, meditating, imagining and composing so that we can bring you the best and most beautiful music and art. We know that our "product" makes you very happy! 

   I'll keep this short. I think the full video below says it all. Thank you to Kirill! Thank you all for taking the time to watch (it's 12 minutes!) and for your continued support. 


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